How To Do Keyword Research

Nov 16, 2011 by Eli Adams

The Bears Or The Raiders?

What is keyword research? Below is a short video explaining my method of keyword research.

Often times, in our younger years, we are put into situations where we have to make tough decisions. It may be that neither decision will technically hurt us, but by making one decision over another we could be changing the course of our history. I look back on my childhood and can think of one such decision.

When I was in 8^th grade I played for the Bears in little league football. At the beginning of the year the coaches had a mini draft to divide up the teams evenly. I was chosen to play for the bears, a team that I had played for the previous year. I was really excited to get the season started, now that I was one of the big dogs on the team. I felt like I had a little leadership power being that I was bigger and older than a lot of the players on the team. This made me eager to get things rolling.

After the draft was finished, I was approached by the coach and a few players from the Raiders team. They asked me if I would be willing to play for them instead. They had already talked to my coach and had set up a trade option, with the exception that I was ok with it. The Raiders hadn’t lost a game in many years and the team contained the biggest and the best players in the school. How could I turn this down? I was going to be on a winning team, for the first time in my life, and I was going to be able to hang out with some pretty cool guys.

It took me some time to make my final decision but I ultimately decided to play for “Da Bears.” Let me tell you why I made this decision. If I were to play for Raiders I would be a winner, that was for sure, but how much time would I actually get on the field if I was the little man that just joined the team? It was 8^th grade and all I wanted to do was play. Did I care more about playing or winning? I wanted to play and I was guaranteed to play the whole game if I played for the Bears. So that is what I did.

This decision made a big difference in the upcoming football years. I got the experience needed to boost me a little higher in my football skills. My freshman year in High School I played with my whole grade and not just the Bears or the Raiders. We played 10 games that year and won every single one of them. I did get a lot of playing time too. After our season was over we had the chance to stay on and dress with the varsity if we wanted. 8 of us chose to stay and we ended up taking state that year and I loved every minute of it.

So why am I telling you about my glory days and not keyword research? In my view, keyword research is a lot like my decision in 8^th grade. You can try and take on hard keywords that will make you look cool but if you don’t get traffic (playing time) because the keyword is too difficult to rank for is it really worth it? You need to pick the low hanging fruit when doing your keyword research. You can have a little piece of a big pie or you can have a big piece of a bunch of little pies.

What is keyword research? Keyword research is a way to find topics or keywords to write about that will eventually bring traffic organically to your website. If you get traffic to your website, you can monetize it and turn it into cash. That is the ultimate goal of most websites.

There are a lot of tools out there that will do the research for you but they cost money. When I started Internet Marketing I didn’t have any money so as I explain my method I am assuming that you don’t have any money either.

I am not saying that this is the only way to do keyword research. There are many theories and methods that work great. This is the way that I have found works best for me.

What is keyword research to you? Please leave your comments with your thoughts and opinions.

Free tools to with your keyword research: