Writing a great Title & Meta description is key to converting your potential website traffic into cash. There are two main benefits that come from having a perfectly written Title & Meta Tag:
1- Human Conversion
Think about it from a user prospective. When you search for something on Google, if the Title & Meta description doesn’t say something captivating that answers your question, do you still click on that link? No, you move on to number two. If you don’t find what you are looking for after looking through the first few results, you rephrase your question and search again. It doesn’t take a rocket scientist to understand how important a good Title & Meta description really is to the value of your website.
2- Search Engine Relevance
Optimizing each page on your site will help the search engines know exactly what keyword you are targeting on those specific pages. When the search engine bots scan your site they start with the Title & Meta description first, then they work their way down through the content. If you have a good, keyword-targeted Title & Meta description, there will be no question as to what that page is about.
10 steps to help you write the perfect Title & Meta Description:
1- Your title should be clear and to the point. It should be attention grabbing to the audience and always have a call to action! If you don’t have a call to action, you cannot expect to see your conversion go up.
2- Every first letter of EVERY word should be capitalized in the title.
Eg. Climbing Outdoors: Outdoor Products | Find Your Wilderness Goods
3- Use a maximum of 1 pipe bar ( | ) in your title.
4- Put your main keyword/business name in the title.
5- Title character limit (including spaces) should never exceed 6
6- The Meta Tag, otherwise known as the description tag, should not exceed 160 characters including spaces.
7- The Meta Tag should include the keyword at least once, but preferably twice, as long it reads well and doesn’t sound bad.
8- Make sure that the Title & Meta tags are related. Make your Meta tag as descriptive as possible, based on each individual page.
9- Use good grammatical structure in all Title & Meta tags.
10- Use a good call to action at the end of each Meta tag. Make this call to action different from the Title tag’s call to action.
Eg. call-to-actions are in Red
Title: Climbing Outdoors: Outdoor Products | Find Your Wilderness Goods
Meta: Come to climbingoutdoors.com for all your wilderness and outdoor needs. Our website offers the latest on all wilderness goods. Search for climbing updates!
If you have any questions or comments about writing Title & Meta Tag’s feel free to leave a comment below.