What Is Keyword Research? – The Bears Or The Raiders?
What is keyword research? Below is a short video explaining my method of keyword research.
Often times, in our younger years, we are put into situations where we have to make tough decisions. It may be that neither decision will technically hurt us, but by making one decision over another we could be changing the course of our history. I look back on my childhood and can think of one such decision.
When I was in 8th grade I played for the Bears in little league football. At the beginning of the year the coaches had a mini draft to divide up the teams evenly. I was chosen to play for the bears, a team that I had played for the previous year. I was really excited to get the season started, now that I was one of the big dogs on the team. I felt like I had a little leadership power being that I was bigger and older than a lot of the players on the team. This made me eager to get things rolling.
After the draft was finished, I was approached by the coach and a few players from the Raiders team. They asked me if I would be willing to play for them instead. They had already talked to my coach and had set up a trade option, with the exception that I was ok with it. The Raiders hadn’t lost a game in many years and the team contained the biggest and the best players in the school. How could I turn this down? I was going to be on a winning team, for the first time in my life, and I was going to be able to hang out with some pretty cool guys.
It took me some time to make my final decision but I ultimately decided to play for “Da Bears.” Let me tell you why I made this decision. If I were to play for Raiders I would be a winner, that was for sure, but how much time would I actually get on the field if I was the little man that just joined the team? It was 8th grade and all I wanted to do was play. Did I care more about playing or winning? I wanted to play and I was guaranteed to play the whole game if I played for the Bears. So that is what I did.
This decision made a big difference in the upcoming football years. I got the experience needed to boost me a little higher in my football skills. My freshman year in High School I played with my whole grade and not just the Bears or the Raiders. We played 10 games that year and won every single one of them. I did get a lot of playing time too. After our season was over we had the chance to stay on and dress with the varsity if we wanted. 8 of us chose to stay and we ended up taking state that year and I loved every minute of it.
So why am I telling you about my glory days and not keyword research? In my view, keyword research is a lot like my decision in 8th grade. You can try and take on hard keywords that will make you look cool but if you don’t get traffic (playing time) because the keyword is too difficult to rank for is it really worth it? You need to pick the low hanging fruit when doing your keyword research. You can have a little piece of a big pie or you can have a big piece of a bunch of little pies.
What is keyword research? Keyword research is a way to find topics or keywords to write about that will eventually bring traffic organically to your website. If you get traffic to your website, you can monetize it and turn it into cash. That is the ultimate goal of most websites.
There are a lot of tools out there that will do the research for you but they cost money. When I started Internet Marketing I didn’t have any money so as I explain my method I am assuming that you don’t have any money either.
What is keyword research to you? Please leave your comments with your thoughts and opinions.
Free tools to with your keyword research:
- Google Keywords Tool
- Google search engine
- SEO for Firefox
10 Steps To Making Money Online
There are obviously many ways to make money online, the question is which way is right for you? Since the down turn in the economy one of the most searched phrases on the Internet is “make money online”. Whether you have lost your job, feel you might lose your job, want to change jobs or just want to make a little extra money on the side the Internet could be your tool to success. It gives you the opportunity to work when you want and where you want as long as you have an Internet connection.
You should know that making money online is not an overnight thing. You need to put a lot of upfront work into it and have enough patients to let the search engines to do their work. If you have lost your job and want to keep your stress level down, it is advisable to find another job while building your online career. At least until you have proven yourself and your income using the internet. Once you get the ball rolling things will really start to pick up and have a snowball effect. Although it can take time to get things going, the payoff at the end is well worth it.
This article will explain in abbreviated detail one of the most simple and commonly used methods of making money online. Each step will have it’s own article explaining in more detail what you needs to be done. Let’s get started.
Building A Successful Website
One of the most important parts to making money online is the method used to choose your topic. Just like with everything else in life, the Internet is filled with competition. If you are just starting out, you should be looking for “the low hanging fruit.” You need to find keywords or topics that have a high search volume but low competition. Google has provided us with free tools to help in this endeavor. All you have to do is think of the topic or topics you want to tackle and with a few clicks of the mouse you should be able to get a pretty good idea of whether or not you should move forward or find a new topic.
2- Domain and Hosting
Choosing and purchasing your domain name can affect the way the search engines rank your site. You can go to blogger.com or any of the many free blogging platforms and do essentially the same thing but if you are serious about making money online you will want to purchase your own domain and hosting account.
If you own your own domain you are able to change the permalinks and make them more search engine friendly. You can also add plugin’s and change the back end of your site, if you own it. This can help your site rank better and a lot faster. If you own your own site you can sell it later on like a piece of online real estate. Also, Google will take you more seriously if you own your own site or business verses taking the free route.
3- Site Creation / Configuration
This is not as intimidating as it sounds. Once you have done this a few times it all becomes second nature. With the help of WordPress most everything is already taken care of for you. You don’t have to know any programming to build a successful, good-looking site. There is a little bit of configuring that can and should be done, but other than that it is just a step by step process that just about anyone can do.
4- Content Creation
Creating captivating content is a must. You do not have to have your Masters Degree in writing to succeed in this area but you do need to know what your readers are looking for. If your content helps the reader in any way, you should be good to go.
You will need to understand a little bit about keyword placement but that will be covered later on.
5- Understanding Search Engines
Search Engines are now your new best friend. You need to do everything (moral and ethical) that you can to be on their good side. If you can impress the search engines, your websites will rank well and (as long as you did your keyword research well) you will get a lot of good quality traffic. Good organic traffic is the key to your online success.
6- Stat Counter / Analytics Installation
It is important to have some sort of analytical tracking installed on your website. Using stat counter and Google analytics you will be able get detailed information on the traffic that comes to your site. This will help you fine tune and convert your traffic into money.
7- Installing Google AdSense
One of the simplest ways to make money online is though a program called Google AdSense. In a nutshell, you put these Google ads on your website and when people find your website and click on the ads you get paid. Each click can range from $.05 to $10.00 per click. You should not click on these ads yourself or tell your friends to click on them for you. This is against the Terms Of Service and you could get your Google account banned for life. The trick to making this work is creating a lot of natural organic traffic.
8- Internal Linking / External Linking
Google has a very complex algorithm that they use to rank websites. Have you ever wondered how they choose what sites come up on the first page when you search for something? There are literally millions of results that pop up, so how do they judge each site and decide which ones to put on the first page? Internal and External Linking is a huge key to making this happen. The more good quality links you have pointing back to your website the more relevant your website becomes.
There are some rules that go with external linking so don’t just go and get a million links overnight or you will get yourself into trouble. You have to follow a certain schedule while diversifying each link. This will be explained in more detail in the Internal Linking / External Linking article.
9- Learn to Out Source
Many people think they run their own business when in fact they just employ themselves. There is a big difference between owning your own business and being self-employed. If you are self-employed you usually have to be there (at work) to make money and most of the time you end up working more hours than you ever have before. A dentist or doctor is a good example of being self-employed. They can make a bunch of money doing what they do, but unless they are there working they don’t get paid.
If you own your own business you can make money without having to be there. If you are a dentist and you own your own practice and hire other dentist to work in your office, they can do the work when you are not there and you will still make money.
We live in a free country and the American Dream is to own your own business and live the life the way you want to live. If you can out source your work online you will become a true business owner much faster than doing it all yourself. This is the true key to taking your online income from $100 per month to $30,000 per month.
10- Repeat these steps 100 more times.
Internet marketing is all about being persistent. Most people work really hard for a few months then get discouraged and quite cause they are not making a million bucks yet. Google wants to see if you are serious about your business and not just some spammer trying to make a quick buck.
If you repeat these steps over and over again you will see that some sites take off really fast and will make you some decent money. On the other hand some sites will take a few months to get any traction in the search engines. These sites may take a little longer but they will generate huge revenues, if you stick around long enough to see them.
Think about this… If you create 100 websites and they all average $2 per day you will be making around $6,000 per month? What kind of an impact would an extra 6k make in your life?
The simple fact is, even if it took you 3 years to finish all 100 sites you would still be making an extra $6,000 per month. If you created another 100 over the next 3 years you would be making $144,000 per year. Is your job going to be paying that kind of money in 6 years? If not, then you should get started today.
If you really focus on Step 9 (out sourcing your work) you could create 100 websites within 12 to18 months without any huge expense each month. You could obviously do it a lot faster than that but that is about the average.
Take it step-by-step, one day at a time and before you know it you will be at the top of your game, owning your own business that generates a decent income without you ever having to clock in again.
Why You Need Us!
Everybody knows that the more traffic your website gets the better chance you will have to making that sale. If you are reading this right now you probably have a site, whether you have a free blog or your own paid for site, and you are looking to make more money using that website, right? Don’t feel bad to ask for help, I have been where you are and I know what it is like to want your site to just magically jump up in the rankings to page one so that the whole world can see what an amazing product or service you are offering. You can have the most amazing product or service and have the best looking website in the world but the fact is that if you are not ranking within the top 3 or 4 in the search engines you will never see the success that you were born to have in the online world!
We here at My Living Business know that it can be hard to survive in this business world without the right kind of marketing. Again, if you are reading this you have come looking for some online marketing advice and I applaud you for that. We will do everything we can to assure that your website is the most successful site in your niche.
Below you will see what is called a heat map. A team of online marketers got together and wanted to know the natural instinct of sales. What I mean by that is they wanted to track what the human eye was attracted to the most (online) they got a few hundred people and set them up with a retinal scanning device and then they gave them a list of a few thousand words and phrases to search in Google. As they did this the machine tracked where their eyes went and what they clicked on.
The picture below will show you the test results (click on the image to make it bigger):
As you can see the websites that is ranked #1 got the most attention without a doubt. Number 2 through 4 got a few as well but not nearly as much as #1. Don’t get me wrong you can still get a lot of traffic just for being on the front page but if you are really trying to dominate your market then your goal need to be #1.
If you have website and are looking to make any money from it you have come to the right place. We can help you get your site ranked on Page 1 and further more if you are hoping to take over your market we will make sure that you get your site to the #1 spot so that you can reap the benefits of you hard work.
Also, if you have not watch the video on the homepage you need watch it right now!!!! Here it is:
Creating Organic SEO
Organic SEO is a crucial part of your online interaction. Without proper search engine optimization, you have little to no chance of being found online. Most often, internet users will head to search engines to look for information. Whether there question is about what to feed a turtle or what type of car they should buy they will find their answer on the web.
The first task that an organic SEO campaign would undertake is to look at the website that is to be optimized. Whether it is a basic HTML site or something extremely complex, keywords must be targeted and goals need to be set. This task may involve a, organic SEO consultant specialist which happen to have here at My Living Business.
The second task involves me, the organic SEO specialist, helping your website through the SEO process. This could include the creation of content for your site or content to be linked to your site from a third party site. This content could be articles, videos, or any number of other unique pieces that will help you to become more popular in the search engines. The more back links that a site has from high ranked websites, the higher ranking the site will have in the search engine rankings. This will enable your site to bring in the most traffic possible.
The third task involves active internet marketing. A site that is optimized once, may work for some time, but it will not be ready to face the internet forever. Sites that are subjects of an organic SEO marketing campaign are going to require maintenance rather frequently. While SEO campaigns are great, it is important to understand that long term outlook of your site. Combining organic SEO campaigns and active internet marketing can take a website to the top of its niche!
Advanced SEO Services Offered
Is advanced SEO services for you? If you have a web presence that you would like to enhance and market you probably already know that you will need to do some sort of web marketing in order to be noticed online. Even though you understand that you will need some marketing, you might not know the importance of hiring a company that can provide you with advanced SEO services you are looking for. Even though you may be a small business, or a local business, having a company that can provide you with advanced SEO services is essential. The web is an ever changing marketplace and outdated web tactics just will not make your presence known like they used to.
Even if you purchase the smallest business package, or a local package from that company offering SEO services, you at least know that you are taking steps in the right direction. You want a company that knows how to get you highly targeted traffic through all of the mediums available today – including blogs, social networking, forums, traffic exchanges, search engines, and other advertising methods.
When it comes time for you to buy advanced SEO services you might not know which company to trust. There are a lot of companies out there that claim that they can get you to the top of the search engines but once they’ve separated you from your money you might not even make it to the first page. The sad thing about the internet is that anyone can put up a website and call themselves a SEO service provider. But when it’s time for you to buy SEO services you want to check the references your SEO service provider gives you and make sure that he can give you the marketing service that you will need. Make sure that he has gotten other people the type of web presence that you desire before you hand over your money.
Another thing that you will want to understand when you buy advanced SEO services is that this will not be an overnight process. It will take a few weeks or months to see growth and movement in your web marketing campaign and anyone that promises overnight results is probably lying to you or doing something unethical but after a few weeks of steady good work and patience, you will start to see a steady stream of targeted web site traffic.
Another thing that you want from your SEO service provider is someone that can make you feel at ease. You should understand what is happening with your campaign and not feel as though he is speaking a foreign language when he discusses your site. You will also want someone that provides you with regular progress reports. Your SEO service provider will probably first optimize your site and then he will go to work building up your online presence. You will want to check on his work periodically if he is not giving you any updates. You want to make sure that your SEO service provider is marketing your site in conjunction with good looking and reputable campaigns.
We here at MyLivingBusiness.com believe that we can provide you with what you need to excel in the rankings using targeted keyword analysis and our advanced SEO services. We can coach you to the top of have one of our people do the work for you. Simply send us an email with the URL of your site of sites and give let us know your goals and we will send you a quote and discuss what is going to work best for you.